Why Timeless Photography Is Designed, Not Chased

Trends move fast in photography.
Timeless work moves slowly.

I’ve learned this by looking back at older projects — especially ones shaped heavily around trends. Even when the execution was solid, the work often dated faster than expected.

The images that last tend to come from restraint, clarity, and intention. Not from chasing what’s loud or new.

Timeless work isn’t accidental.
It’s designed.