Photographers often ask how to “find their style.”

In my experience, style doesn’t come from deciding — it comes from experimenting. After years of trying different approaches, you naturally start leaning toward what feels right and letting go of what doesn’t.

That’s when consistency appears.
Not as limitation, but as clarity.

Style is the result, not the starting point.

Planning a LinkedIn headshot? Learn what to wear, what to avoid, and how to prepare for a relaxed, professional headshot experience.

Trends move fast in photography.
Timeless work moves slowly.

I’ve learned this by looking back at older projects — especially ones shaped heavily around trends. Even when the execution was solid, the work often dated faster than expected.

The images that last tend to come from restraint, clarity, and intention. Not from chasing what’s loud or new.

Timeless work isn’t accidental.
It’s designed.

Gert-Johan Coetzee and A Squad campaign by Luke Tannous

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